I have a legal background so, naturally, when I started coaching, I marketed my services to lawyers. I believed that they were the people I am meant to serve because I have been in their shoes — empathy being the number one marketing tool on the planet. I knew that they could really benefit from my work. Lawyers tend to be stressed out and unhappy. Also, most of my network consisted of lawyers so I believed them to be my “low hanging fruit.”
Boy was I wrong. For starters, I am ahead of the curve, conceptually. By contrast, the legal field is steeped in stare decisis and precedent. In other words, the legal field is slow to change. Lawyers tend to be late-adapters. In fact, there should be a warning label when you go to law school that reads: “Beware. Your brain is about to be wired for prudence, pessimism, and perfectionism more than the average person. You are about to become a more skeptical, risk-adverse, unhappier version of you.” Unsuspecting souls. It’s not their fault, really. The education system is broken. Most people are lacking the proper foundational skills to thrive. Most people blame others for their problems and think that they are a victim of circumstance. “Until you make the unconscious conscious, it will direct your life and you will call it fate.” (Carl G. Jung)
Coaching, on the other hand, is about taking responsibility for your life and making the necessary changes in order to be a happier, more fulfilled human being. It is about moving from fear-based thinking (pessimism) into possibility (conscious creation). You don’t meet your potential playing it “safe” and resisting change. Do you see the disconnect?
Resentment set in. I was forced to dig deeper. I believe that my calling is to raise consciousness (awareness) through my creativity. To educate, empower, and inspire – especially women – to get past their limited thinking and step up into their potential. Great leadership and business-building is eighty percent emotional intelligence. Again, these skills are not taught in school, just like financial literacy is not taught in school. The longer you go without this knowledge, the longer you are leaving money on the table.
Why am I telling you this? Because I want you to learn from me. When you go off to market your talent, don’t market it to people who a) do not acknowledge that they have a huge problem, and b) won’t pay to have the problem solved. Focus your marketing efforts on attracting people who know that they have a big problem and will pay to have the problem solved. There can be no supply if there is no demand. Simple economics. “Fish where the fish are and you will never go hungry again.”
Do I still coach lawyers? Yes. However, once I decided not to focus my energy marketing to them, it opened up a new world for me. It freed me to call in clients who already valued my services. In essence, I realized that I was violating boundaries. It’s not wise to share your message with those who are not ready to hear it. You cannot help people who don’t want to be helped. Those of us who are here to change the world are not meant to be martyrs. We are here to be rewarded for being leaders and paving the way towards a better future.
Just as in nature, nothing is ever wasted; all is transformed. The mistakes I made can help you reach your destination faster, and with more ease. If you want to massively accelerate your growth, I invite you to book a call. I am here to help you make your dreams come true.